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Leeming Dental Website Branding Guide

Native File Master Design Blocks for export – May 2022

 

Contents

  1. HOMEPAGE hero BLOCK 1
  2. Hero Block templates featuring Leeming Staff – image post-edit, graphic elements & specs – incl. vector specs for responsive page elements & CTAs.
  3. Content/Hero/Home/About/Service Content Block design & specifications
  4. TAB elements/treatment hierarchy in Service blocks
  5. Graphic Styles
  6. Patient-centred  UI & UX elements
  7. Glass Morphic Card design specifications
  8. Iconography – 20 icon design & style specs
  9. Typography – Desktop, Tablet, Mobile
  10. Title & Body Copy page layouts, character limits
  11. Australian Style Guide copy edit settings

 

Home Page PRIMARY Hero Banner

Version 1.0

Design Criteria

  1. Make or break MUST SCORE LOW BOUNCE RATE AT ALL COSTS – SPLIT TEST  – must have a surprise split second moment of What! than a “penny drop” Uh-Huh moment  (e.g Tend > denT known as an emordnilap!) +
  2. Logo Card – use “quirky” positioning (to imply “different”) MAYBE disrupt spatial balance  eye flow & utilise animation effects in alignment with Sonny’s vision – express real personality in the different word logo. Full custom SVG animation (must be meaningful) required to really give “different” some type of pop, presence gravity and AURA?GLOW . All other animation elements must harmonise synchronise perfectly also. 100% meaningful to brand 
  3. HERO Image – !!!!!!! – Most important image on homepage that  INSTANTLY engages in a PROFOUNDLY SIMPLE WAY – no complexity. HAS TO 1)resonate or respond to card. All rounder – appeal to all age groups – Key concepts: ??  Status: pending
  4. Strap LINE on card – ? pending…

different.

by

?

Hero Leeming Staff – Apple Vogue Series

  • Hero individual – group photo retouching & optimisation specs:

 

  • Desktop/mob/tab aspect ratio guidelines & specs:
  • Portrait photo post edit procedure for desktop/mob/tab:
  • Background extension photoshop actions:
  • Responsive elements:
  • Colour gradient values:

 

Hi!

We’re

different.

Our highly skilled and experienced oral health therapist is Australian trained in oral hygiene, care and maintenance.

 

Bridget skilfully scale and cleans, takes x-rays and impressions, identifies gum disease and implements periodontal gum treatment. Bridget is also passionate about informing her patients on preventative measures and recommending suitable dental products for their oral health.

Meet the team

Our highly skilled and experienced oral health therapist is Australian trained in oral hygiene, care and maintenance.

 

Bridget skilfully scale and cleans, takes x-rays and impressions, identifies gum disease and implements periodontal gum treatment. Bridget is also passionate about informing her patients on preventative measures and recommending suitable dental products for their oral health.

WELCOME TO OUR SITE

OUR MISSION

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Lorem ipsum dolor amet consec tetur adipiscing elit eiusmod tempor incididunt labore dolore magna alirua enim.

Lorem ipsum dolor amet consec tetur adipiscing elit eiusmod tempor incididunt labore dolore magna alirua enim.

Lorem ipsum dolor amet consec tetur adipiscing elit eiusmod tempor incididunt labore dolore magna alirua enim.

Dr Sashika Fernando

Head Dentist

Dr Sonny Lee

Head Dentist

Dr Elmer Lee

Head Dentist

Dr Jane Doe

Dental Hygienist?

Dr Sonny Lee

Head Dentist

Dr Elmer Lee

Head Dentist

Dr Jane Doe

Dental Hygienist?

Dr Sashika Fernando

Head Dentist

Hi, I’m Dr Sonny Lee

Dr. Lee understands the importance of perfecting everyday dentistry. He implements this principle to establish and maintain minimum standards – for your dental care and treatment. In this way, he can ensure your long-term oral health.

Above all, Dr. Lee combines evidence-based dentistry with a holistic focus. He passionately engages in this multidisciplinary approach to provide a comprehensive treatment plan. In other words, not only does he have an eye for quality treatment and detail – he sees the bigger picture of your overall health and wellbeing also.

Dr, Lee is part of a medical family with a wealth of experience spanning three generations. His father is an eye surgeon, his mother is a dental specialist, and his brother and wife are both dentists. His family has along standing history and commitment to medical service for the community. This family background has played a big part in his dental practice.

Since his graduation, Dr. Lee has worked with two of the largest dental groups in the City of Perth and rural Western Australia. During this period, he had the opportunity to treat culturally diversity.

Besides general dental care, Dr. Lee is an experienced dentist in dental aesthetics. His treatments include:

  • Invisible Clear Braces
  • Teeth Whitening
  • Porcelain Veneers, Crowns
  • CEREC restorations using Emax
  • Dental Implants and Bridges

Dr. Lee is the owner and principle dentist at Leeming Dental is committed to the oral health and cosmetic needs of his local community. He is dedicated to serve and help improve your smile – from the inside out.

Ready for

something

different?

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Hero Blocks Leeming Staff

– Apple Hyper-Reality White Series

quality Hero image Graphic Specs:

  • UX AIM – Seamless hyper real VERY INTIMATE perspective of practice at work– graphic gradient components include “emerging tunnel”effect, cyrstal ball, intimate over the shoulder & fly-on-the-wall. Use vector and embed in PS image to minimise code effects.
  • Themes – Depict concentration, attention to detail shown by staff doing meticulous work in treatment rooms – don’t forget reception & other managerial & support staff!
  • UI – Glass morphism specs used on text cards over ANY hero image to allow full image visibilty (white series only)
  • IMAGE QUALITY REQUIREMENTS – Samsung OLED promo 8K SENSATION pretty much +any lower resolution images not permitted. Pro shot or Apple 12-14 model. Negative space required around subjects.

Committed to         Dental Excellence and Perfection.

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N

Architecto beatae vitae

N

Solus tatem volustas asner

N

Fasni dolo ratione nesci

General and Preventative Dental

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Content Blocks Service Items – TABS

  • Tab modules for treatment subtopic categories – segments treatment body copy so user can scan topic areas faster to find required info as quickly as possible.
  • Layout Objectives – curate, copy edit & combine related multiple Leeming Dental website pages into single pages – convert full page body copy into single sections. Tabs are MOBILE-FRIENDLY.
  • Marketing Metrics – Tag tabs to meter click-thru rate (thus user interest) on specific sub-topics of treatment info. Metric data can indicate areas of patient/user concern that may help inform management.
  • PATIENT UX – AIM: Allow for a diverse range of patient digital literacy levels, Use of very clean comfortable readable, legible font type & size. Break Golden Rule Text Ratio Scale for body text (16px to 19px) to cater for Seniors with poor eyesight & variable concentration time. Greyscale fonts tuned to prevent eye fatigue – keep information and copy writing concise. Convert all highly technical concepts into easy reading sound and ‘sound bite’ copy format.  

 

Fissure Sealants

Fissure sealants are a safe and painless way of protecting adult and kids’s teeth from tooth decay. It is a plastic coating which covers the chewing surfaces of the back adult teeth. The sealant forms a hard shield that keeps food and bacteria from getting into the tiny grooves in the teeth.

What happens during a dental fissure sealants procedure?
  1. clean and dry the tooth.
  2. prepare the tooth surface so that the sealant bonds well.
  3. paint on the liquid sealant, which will flow into the deep grooves and pits.
  4. bond and harden the sealant with a strong light.
  5. check your bite and polish off any excess sealant.

There are two main materials used in pit and fissure sealants, resin-based and glass ionomer sealants.

Resin-based sealants are the first choice of treatment, and glass ionomer sealants may be utilized as a provisional agent when the placement of a resin-based sealant is indicated, but absolute isolation cannot be achieved, and therefore moisture control is compromised.

Glass ionomer sealants contain fluoride that can help to prevent caries through their release over a prolonged period 

 

All Health Funds accepted.

CDBS scheduled item >

Veteran Affairs

 

Oral Pathogen Screening

Oral Pathogen Screening is an invaluable diagnostic tool to help identify the presence of specific pathogenic oral bacteria present in your body. Once established in your oral cavity, they put you at a much greater risk for periodontal disease and chronic systemic inflammation (SI).

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Dental Check-ups

In general, a check-up and clean will include:

  • Check-up
    To assess the overall health of your mouth and determine if any further work is needed
  • Clean
    Cleaning of the teeth including a scale and polish to help remove stains, built-up plaque and tartar.
  • X-ray
    As standard practice, we usually take decay-view X-rays to check in between the teeth. Depending on your case and whether your dentist already has one on file, they may want to take another x-ray of your mouth. This is so they can get a better look of your teeth, jaw alignment, view decay between teeth and to monitor your teeth over time.
  • Fluoride
    To strengthen the enamel of your teeth, fluoride may be applied to teeth to protect them against tooth decay.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Fissure sealants are a safe and painless way of protecting adult and kids’s teeth from tooth decay. It is a plastic coating which covers the chewing surfaces of the back adult teeth. The sealant forms a hard shield that keeps food and bacteria from getting into the tiny grooves in the teeth.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Dental Check-ups

In general, a check-up and clean will include:

  • Check-up
    To assess the overall health of your mouth and determine if any further work is needed
  • Clean
    Cleaning of the teeth including a scale and polish to help remove stains, built-up plaque and tartar.
  • X-ray
    As standard practice, we usually take decay-view X-rays to check in between the teeth. Depending on your case and whether your dentist already has one on file, they may want to take another x-ray of your mouth. This is so they can get a better look of your teeth, jaw alignment, view decay between teeth and to monitor your teeth over time.
  • Fluoride
    To strengthen the enamel of your teeth, fluoride may be applied to teeth to protect them against tooth decay.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Oral Pathogen Screening

Oral Pathogen Screening is an invaluable diagnostic tool to help identify the presence of specific pathogenic oral bacteria present in your body. Once established in your oral cavity, they put you at a much greater risk for periodontal disease and chronic systemic inflammation (SI).

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Fissure Sealants

Fissure sealants are a safe and painless way of protecting adult and kids’s teeth from tooth decay. It is a plastic coating which covers the chewing surfaces of the back adult teeth. The sealant forms a hard shield that keeps food and bacteria from getting into the tiny grooves in the teeth.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

ADDITIONAL SPECS:

Treatment Tabs Palette (1A) Neutral/MAX legibility:

This is a basic tab menu of the primary treatment PATIENT info incl. treatment overview/procedures/follow-up/post treatment care/treatment options/payment fees/ insurance incl. insurance treat. code/fee schedules/concessions/CDBS  – whatever is relevant to specific treatment and the type of patient.

Active – #5c5b58 over white

Inactive – #73726e over #e6e6e6

Rollover – nil

Body text – #5c5b58 BOLD & REGULAR

 

Fissure sealants are a safe and painless way of protecting adult and kids’s teeth from tooth decay. It is a plastic coating which covers the chewing surfaces of the back adult teeth. The sealant forms a hard shield that keeps food and bacteria from getting into the tiny grooves in the teeth.

What happens during a dental fissure sealants procedure?
  1. clean and dry the tooth.
  2. prepare the tooth surface so that the sealant bonds well.
  3. paint on the liquid sealant, which will flow into the deep grooves and pits.
  4. bond and harden the sealant with a strong light.
  5. check your bite and polish off any excess sealant.

There are two main materials used in pit and fissure sealants, resin-based and glass ionomer sealants.

Resin-based sealants are the first choice of treatment, and glass ionomer sealants may be utilized as a provisional agent when the placement of a resin-based sealant is indicated, but absolute isolation cannot be achieved, and therefore moisture control is compromised.

Glass ionomer sealants contain fluoride that can help to prevent caries through their release over a prolonged period 

 

All Health Funds accepted.

CDBS scheduled item >

Veteran Affairs

 

Clinic “DUTY OF CARE”  Tabs Palette (1B) “Teeth & Gums ;)” theme:

This is a 2nd tab secondary info block listing EBP patient info complying with ALL regulatory guidelines (Au Gov’t/ADA etc)/ ‘informed patient consent’ info sheet/card/downloadable PDF link requirements/Research references/Patient risk  info/disclaimers/academic citations/Accreditations etc etc with a button & internal link to additional support material/external links to authoritive reference sites especially official dental regulatory orgs etc etc…trust indicators?

Active – #FF9999 over white

Inactive – #FF3F3 over #FF5EA

Rollover – #4a4a4a

Body text – #5c5b58 BOLD & REGULAR

 

Fissure sealants are a safe and painless way of protecting adult and kids’s teeth from tooth decay. It is a plastic coating which covers the chewing surfaces of the back adult teeth. The sealant forms a hard shield that keeps food and bacteria from getting into the tiny grooves in the teeth.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Dr, Lee is part of a medical family with a wealth of experience spanning three generations. His father is an eye surgeon, his mother is a dental specialist, and his brother and wife are both dentists. His family has along standing history and commitment to medical service for the community. This family background has played a big part in his dental practice.

Since his graduation, Dr. Lee has worked with two of the largest dental groups in the City of Perth and rural Western Australia. During this period, he had the opportunity to treat culturally diversity.

Besides general dental care, Dr. Lee is an experienced dentist in dental aesthetics. His treatments include:

  • Invisible Clear Braces
  • Teeth Whitening
  • Porcelain Veneers, Crowns
  • CEREC restorations using Emax
  • Dental Implants and Bridges

Dr. Lee is the owner and principle dentist at Leeming Dental is committed to the oral health and cosmetic needs of his local community. He is dedicated to serve and help improve your smile – from the inside out.

EBP CHECKS

Copy Content Check & Monitor for compliance!

 

 

ADA CHECKS

Copy Content Check & Monitor for compliance!

 

 

Typography Specs – Content Copy

– Hero image Graphic Specs

Iconography Specs

 

  • DESIGN STYLE:
  • ROLLOVER ANIMATION:
  • APPLICATION:
  • UX:

– Hero image Graphic Specs

LOREM IPSUM DOLOR

Why are we different?

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Why choose Leeming Dental?

Lorem Ipsum

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Lorem Ipsum

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Lorem Ipsum

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STOCK IMAGES

LEEMING GUIDELINES FOR THE USE OF STOCK IMAGES with CUSTOM PHOTOGRAPHY

STOCK IMAGE GUIDELINES: 

  • ONLY SELECT STOCK WITH  COLOUR SATURATION VALUES/ASPECT AND STYLE THAT MATCH  CUSTOM STAFF PHOTOGRAPHY!
  • CUSTOM! CUSTOM! CUSTOM!

 

HERO PORTRAIT WHITE BG Scheme 1A Foggy White Out

Apple / Cloud Ambience / image morph hero graphic style element – human skin tone, white teeth resonates with white out  background. Use with dark text cards.

 HERO PORTRAIT WHITE BG Scheme 1B – Spacial grey

Apple / Cloud Ambience / image morph hero graphic style element – 3D order: human skin/hair tone emerges from grey and follows thru to text card in foreground.

Invisalign

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Invisalign

Patient Information

Invisalign

Patient Information – Over 60+

Invisalign

Patient Information

Invisalign

Patient Information – Over 60+

Meet Bridget 

Our Oral Health Therapist

Our highly skilled and experienced oral health therapist is Australian trained in oral hygiene, care and maintenance.

Bridget skilfully scale and cleans, takes x-rays and impressions, identifies gum disease and implements periodontal gum treatment. Bridget is also passionate about informing her patients on preventative measures and recommending suitable dental products for their oral health.

Meet Bridget 

Our Oral Health Therapist

Our highly skilled and experienced oral health therapist is Australian trained in oral hygiene, care and maintenance.

Bridget skilfully scale and cleans, takes x-rays and impressions, identifies gum disease and implements periodontal gum treatment. Bridget is also passionate about informing her patients on preventative measures and recommending suitable dental products for their oral health.